AdSpruce places the user at the forefront of the adtech revolution

Continuing with its “user-first” philosophy, AdSpruce has revealed an updated line-up of ad spots that offer a faster, focused and friendlier ad experience.

Built on AdSpruce’s creative studio technology and ad served via a proprietary, made-for-mobile delivery platform, the updated ad line-up provides new features and functions based on industry research and consumer feedback in order to provide a truly user-first advertising experience.

The improvements come as many in the ad industry battle against the growing adoption of ad-blocking technology, with consumers citing low quality and intrusive ad experiences as the primary reason for using ad blockers. This, in turn, creates a massive problem for publishers and content owners who, according to a 2016 report by Juniper Research, are predicted to lose $27 billion in ad revenue by 2020 globally.

Bad adverts can be a problem for users, if an ad had been poorly created, poorly optimised or poorly delivered, then users face unwelcome and bad experiences. With ads that have slow load times and high data usage because they have not been optimised for the mobile web and ads that have been so badly designed they leave an unpleasant experience with the user potentially damaging for both the publisher and advertising brand.

Ian Mullins, AdSpruce CEO, said, “Delivering engaging ad experiences across 15,000 different mobile devices in low bandwidth environments has been our philosophy since day 1. New standards from IAB and the Better Ads Coalition are a good thing for the industry. We focus on emerging markets where ad experiences and brand love varies wildly across countries. Better ads globally that engage users and deliver better value to all parts of the value chain is the ultimate goal.”

AdSpruce looks to solve these problems of poor ads by offering better ads, for the publisher and user. The AdSpruce HTML5 Ad studio only creates ad types of the highest quality standards, and are delivered with the users experience in mind. Every advert that is served is optimised for the device it is shown on.  

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