December 10, 2014
Mobile Video Plays Double Year-on-Year: Ooyala
A new report, released by video technology company Ooyala, has found that video plays on…
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November 25, 2014
The Future of Advertising in India
With a new report indicating that India is soon to become the second largest mobile internet…
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November 18, 2014
India’s Overlooked Mobile Audience – #Infographic!
India is fast becoming one of the most viable mobile markets worldwide, with high engagement…
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October 16, 2014
Why Video Is Dominating Mobile
Video is everywhere you look. It is used for entertainment, information, instruction, commentary, social interaction…
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October 1, 2014
Why Mobile is the Best Way to Reach Millennials
Millennials have never known a world without the internet, they grew up alongside it. Millennials…
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September 11, 2014
What the iPhone 6 Launch Means for Mobile Advertising
The release of the iPhone 6 Plus will see Apple's first venture into the already…
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September 5, 2014
India Seeing Rapid Rise in Mobile Advertising
A joint study conducted by the Internet And Mobile Association of India (IAMAI) and the…
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July 31, 2014
10 types of mobile advertising you need to be aware of
Since mobile has been catapulted into a huge market, brands and advertisers have realised the…
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July 23, 2014
How the World Cup 2014 was a huge success for Brands
There is no doubt that 2014's FIFA World Cup held in Brazil was huge, with…
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May 12, 2014
Do Shorter mobile video adverts generate higher CTR?
A new study undertaken by the Mobile Marketing Association uncovers the effectiveness of mobile video…
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